In this blog post i plan on assessing two about us pages of e-commerce websites that sell backpacks which is the main idea of my project.
Website 1:
Go Outdoor: https://www.gooutdoors.co.uk/about-us
By analysing their about us page, I am fascinated at how they have categorised their story into 4 different topics = Thier History, Their Mission, Their Values and Their Ambition. This is quite a good strategy so readers can focus on what exactly they are looking for rather than having an overloaded page with too much information.
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